This book describes in detail the factors affecting the marketing and new product development of children's food and drink. Written by experts from within the industry, it is the first volume to bring together the information and techniques relevant to this large and growing sector. Above all, the book is designed to provide a practical insight and will be essential for anyone involved in the development and marketing of children's food and drink products.
Contents:
Influences On Food Choice Within The Family How To Make Effective Advertising Aimed At Children Starting The Day Right Why Tastes Change Children's Nutrition Drivers For Change The Politics Of Advertising To Children How Packaging Works With Children How Much Does Food And Drink Advertising Influence Childrens Diet Children's Views On Food And Nutrition International Influences In Childrens Food And Drinks.
288 pages, 1997, Hardbound - ISBN 0-7514-0274-5
Catalog #416
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